Lambertville, Mich. – On April 12 th, 2016, Directions Credit Union celebrated the grand opening of its newest branch with a ribbon cutting ceremony with local residents, business executives and elected officials such as Jan Howard Bedford Business Association President, Greg Stewart Bedford Township Supervisor and Trudy Hershberger, Bedford Township Clerk. The new Lambertville branch – located at 7551 Secor Road – is the first location in Michigan, providing in-demand banking services to residents throughout Bedford Township.
“As the financial world and our members’ needs have changed, Directions works to change with them,” said Barry Shaner, President/CEO of Directions Credit Union. “Today, we’re expanding the Credit Union’s geographic reach to serve a growing area in Bedford Township where we already have more than 2,000 members. A local branch is going to improve the banking experience for current and new customers. ”
The branch offers a drive-up ATM, a full-time, on-site mortgage officer, a financial services advisor, and more. Hours are 9 a.m. to 5 p.m. Monday through Thursday; 9 a.m. to 6 p.m. on Fridays; and, 9 a.m. to noon on Saturdays.
During the ribbon cutting, local residents enjoyed viewing the new teller pods, which allow Credit Union members to have interactive, one-on-one sessions.“ Branch interactions have become less about transactions and more about conversations and solutions. The branch design better facilitates collaboration between Directions staff and Credit Union members,” said Shaner.
Tom Helberg, one of the owners of the Aspen Grove Office complex, said, “The ownership and other business in the complex are very pleased to have Directions Credit Union here. They have made so beautiful improvements with their state of the art pod style teller set up. Directions has a stellar business reputation and it will now be able to better serve the customer base it has in Bedford Township. We look forward to a long and mutually beneficial relationship.”
Directions is an active member of the communities it serves. Last year, DCU held 164 educational events, reaching over 6,500 participants at libraries, schools, churches, senior centers, and correctional institutions in their communities. Directions will sponsor community events such as high school sports and musicals.